Here are some interesting quotes from various sources, that all describe what’s the real deal about Web 2.0.
“What we’ve seen in the past five years is a whole new phase of the internet. One of the most important principle of this is participation – everyone can easily set up blogs, upload videos and create music and podcasts. For the first time we are not just consumers but are enabled to become creators, so we have this doubling of media space leading to a world of infinte content, of infinite entertainment.”
- Ross Dawson, Trends in Living Networks blog
“To me web 2.0 is not a technology revolution. It’s rather users accepting the idea of collaborating.”
- Jay Adelson, CEO, Digg (quote from Marketing 2.0 blog)
”The terms being thrown around concenrning Web 2.0: web as a platform, architecture of participation, web as OS, these are not the real innovations. These are enablers of the real innovation: a social revolution brought on by an incredible leap in the creation of software that allows humans to be, well, more human.”
- Joshua Porter, Bokardo blog
“In my talk, I point to threadless.com and our own Make magazine as examples of two very old-school businesses — selling t-shirts and a print magazine — that act as, and succeed as, Web 2.0 companies. How? They put their users front and center.”
- Tim O’Reilly, O’Reilly Radar blog
“Marketing 2.0 is not about understanding or even mastering this blog, flickr, del.icio.us, or YouTube phenomena. It’s rather to take action upon consumers and customers driving our initiatives. And to me, it’s above all for us to establish and maintain a transparent and empathic dialog with them.”
-Emmanuel Obadia, Marketing 2.0 blog
In a nutshell: User rules and customer is the king.
Tags: customer centricity, Marketing, quote, user-centricity, Web 2.0
