I’ve been working on the last stages of the project today: correcting the language (huge thanks to Aksu!), checking the layout and thinking about the foreword. Since it’s already kinda late already and I’ve been really prolific (considering it’s saturday), I decided to come up with something nice to end the day’s work with. The result can be seen below: a tag cloud for the thesis. (click here for bigger image)
I made it using OCLC’s Tag Cloud Builder which allows you copy-paste any text to its site in addition to clouding a web site. I simply discarded the “contents”, “abstract”, ”references”, “appendices”, pictures and tables from the main text of the thesis, which I then copied to the Tag Cloud Builder. The text had over 22 000 words, so those 100 words in the cloud should be proud of themselves for making the cut 
The tag cloud reveals something about the structure of the thesis. Fortunately the revelations turned out to be good of us: brand communities and its members are mentioned many times, as well as the internet (or web as in web 2.0), consumers, marketer & marketing. Participation and content are also mentioned. Some tags underline the academic side of the text.
And to those of you who are not fluent with Finnish: “Ja” means “And”
June 22, 2008 at 1:13 am
Hello!
Your thesis looks very nice although I don’t understand so much Finnish;)
Could you please recommend me some literatures and jounals about the Web 2.0 community and Internet marketing. Thanks a lot!!
Hyvää Juhanusta!!