Here you go, the final and published version of the thesis (in Finnish, except for the summary). Enjoy!
Pro Gradu -tutkielma (Lähdevuori&Tuominen)
Feel free to borrow, copy and use it, just remember to use citations (as in the Creative Commons “Attribution” license).
Tags: Brand communities, MOA-theory, motivation, participation, teens, thesis, UGC, Web 2.0
